Some light reading.

Also, some light viewing and listening if you’re into that sort of thing.

Camping World / Good Sam

Rebuilding a brand voice from the ground up

Led the copy direction for a national rebrand. From tone-of-voice guidelines to the launch spot.

10 Tips for RV Adventures in the National Parks (Article for Wildsam Magazine)

Designed and built websites for Outdoorsy Group and Wheelbase using Claude Code.

Fall Colors in the Northeast (Article for RV.com)

A musical comedy about grief, belief, and Bigfoot.

Book, music & lyrics. Launching Fall 2026. Because every creative director should have a Bigfoot musical.

Regional Road Trip Bucket List (Article for RV.com)

Homestead (An EP of Mine)

Putting it into words.

Whether it’s a scripted series, a marketing campaign, or crafting a song, I’m here for all of it, and to that end, I’ve spent over a decade smithing those words. Including:

Writing a musical about Bigfoot called Yeti or Not.
Writing commercial and scripted content for brands including Camping World, NASCAR, and Warner Brothers/DC.
Creating the updated brand voice for a rebrand at Camping World.
Serving as a Professor of Marketing and Communication at Concordia University Texas.
Serving as the Creative Director and Writer for StoryChef Media.
Helping to lead a startup (Nomad Reservations) to be acquired by Camping World.
Buying breakfast for every office I've worked at...at least once.

Thanks for stopping by.

Would love to work with you. Let’s connect!

seanrichardsmusic@gmail.com

(512) 426-6446